The LinkedIn profile is an increasingly useful tool in marketing oneself to prospective employers. Since its founding in 2002, the amount of people with LinkedIn profiles has been growing steadily. LinkedIn provides many ways to increase one’s chances of getting hired. Employers often accept LinkedIn profiles as resumés, especially at tech companies. It is also not unheard of for recruiting companies to peruse LinkedIn profiles by searching for certain skills, experience, and key words. These recruiting companies will decide which applicants appear most promising, and will call these applicants and conduct phone interviews before recommending the applicants to hiring companies for further interviews. Networking with peers is also a large component of the LinkedIn profile. LinkedIn pages constantly propose suggestions of people to become connected with, based on a combination of geographic location, occupation and employers, among other things. When one’s LinkedIn network contains a large number of peers in similar fields, there is the possibility of being recommended by a peer to that person’s employer for hire. There are a huge number of different categories of information to display about oneself, from previous jobs, personal projects and accomplishments, certificates, training and education, and this enumeration merely scratches the surface (Joyce, 2013).
A LinkedIn profile is not difficult to create. Though there are many aspects to a profile, LinkedIn is very helpful in facilitating the process of building a complete profile, and keeping it updated. I myself have recently created a new LinkedIn profile, and I find that each time I log in to the website, I am prompted at the top of the screen to update various aspects of the profile. LinkedIn also recommends people to add to my network, and so far the recommendations made to me are all relevant and seem to be useful. From what I have learned about LinkedIn, it is very nearly mandatory if one is to attempt to find a career in a tech-related field in today’s job market. It is a very quick, easy, and informative way for an employer to learn about a prospective candidate (Peachey, 2013). The information is well organized on the profile page, as it is made to be easy to scan through quickly and glean the relevant information without difficulty. The bottom line is this: a LinkedIn profile is a tool that, when used properly, cannot help but to make a person more marketable to prospective employers, and is too easy to not use.
Joyce, S. (2013). BE VISIBLE ON LINKEDIN. Career Planning & Adult Development Journal, 29(3), 88-90. http://libaccess.sjlibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ofm&AN=94264260&site=ehost-live
Peachey, K. (2013). 2012 STUDENT PAPER COMPETITION WINNER: The New Boys Club: The Effect of Gender on LinkedIn Profiles. Sociological Viewpoints, 29(1), 17-58. http://libaccess.sjlibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=94996229&site=ehost-live
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